In this hands-on workshop, Grammy-awarded producer Alex Cotoi and creative director Andrei Nica will guide participants through the process of creating a bespoke composition for a client’s new campaign. Alex will read and analyze the brief, then translate the concepts and emotions into musical composition. Meanwhile, Andrei will offer live feedback, ensuring that the brand's message and identity are seamlessly woven into the music. This collaborative session highlights the creative process behind syncing music to brand storytelling, providing valuable insights into how music can elevate and reflect a brand's vision and message.
